--- title: "Behavioral Data for Athletic Departments | Profile" canonical_url: "https://profilebehavior.com/athletics" last_updated: "2026-07-04T21:29:55.799Z" meta: description: "Profile gives athletic departments behavioral data on every recruit, athlete, and coach — so roster, NIL, and culture decisions are backed by evidence, not guesswork." "og:description": "Profile gives athletic departments behavioral data on every recruit, athlete, and coach — so roster, NIL, and culture decisions are backed by evidence, not guesswork." "og:title": "Behavioral Data for Athletic Departments" "twitter:description": "Profile gives athletic departments behavioral data on every recruit, athlete, and coach — so roster, NIL, and culture decisions are backed by evidence, not guesswork." "twitter:title": "Behavioral Data for Athletic Departments" --- Profile Designed for athletics # Roster decisions, without the guesswork. With NIL, the portal, and revenue sharing reshaping every program, the cost of a bad fit has never been higher. Profile gives athletic departments behavioral data on every recruit, athlete, and coach. [**See how it works **](https://next.profilebehavior.com/tour)![Army West Point](https://profilebehavior.com/images/logos/athletics/army-west-point.avif)![Butler University](https://profilebehavior.com/images/logos/athletics/butler.avif)![Dallas Cowboys](https://profilebehavior.com/images/logos/athletics/cowboys.avif)![Furman University](https://profilebehavior.com/images/logos/athletics/furman.avif)![University of Illinois](https://profilebehavior.com/images/logos/athletics/illinois.avif)![University of Miami](https://profilebehavior.com/images/logos/athletics/miami.avif)![University of Oklahoma](https://profilebehavior.com/images/logos/athletics/oklahoma.avif)![University of Texas](https://profilebehavior.com/images/logos/athletics/texas.avif)![University of South Florida](https://profilebehavior.com/images/logos/athletics/usf.avif)![Army West Point](https://profilebehavior.com/images/logos/athletics/army-west-point.avif)![Butler University](https://profilebehavior.com/images/logos/athletics/butler.avif)![Dallas Cowboys](https://profilebehavior.com/images/logos/athletics/cowboys.avif)![Furman University](https://profilebehavior.com/images/logos/athletics/furman.avif)![University of Illinois](https://profilebehavior.com/images/logos/athletics/illinois.avif)![University of Miami](https://profilebehavior.com/images/logos/athletics/miami.avif)![University of Oklahoma](https://profilebehavior.com/images/logos/athletics/oklahoma.avif)![University of Texas](https://profilebehavior.com/images/logos/athletics/texas.avif)![University of South Florida](https://profilebehavior.com/images/logos/athletics/usf.avif)![Auburn University](https://profilebehavior.com/images/logos/athletics/auburn.avif)![Clemson University](https://profilebehavior.com/images/logos/athletics/clemson.avif)![DePaul University](https://profilebehavior.com/images/logos/athletics/depaul.avif)![Georgetown University](https://profilebehavior.com/images/logos/athletics/georgetown.avif)![Kansas State University](https://profilebehavior.com/images/logos/athletics/kansas-state.avif)![University of Notre Dame](https://profilebehavior.com/images/logos/athletics/notre-dame.avif)![Oklahoma State University](https://profilebehavior.com/images/logos/athletics/osu.avif)![Minnesota Timberwolves](https://profilebehavior.com/images/logos/athletics/timberwolves.avif)![University of Wisconsin](https://profilebehavior.com/images/logos/athletics/wisconsin.avif)![Auburn University](https://profilebehavior.com/images/logos/athletics/auburn.avif)![Clemson University](https://profilebehavior.com/images/logos/athletics/clemson.avif)![DePaul University](https://profilebehavior.com/images/logos/athletics/depaul.avif)![Georgetown University](https://profilebehavior.com/images/logos/athletics/georgetown.avif)![Kansas State University](https://profilebehavior.com/images/logos/athletics/kansas-state.avif)![University of Notre Dame](https://profilebehavior.com/images/logos/athletics/notre-dame.avif)![Oklahoma State University](https://profilebehavior.com/images/logos/athletics/osu.avif)![Minnesota Timberwolves](https://profilebehavior.com/images/logos/athletics/timberwolves.avif)![University of Wisconsin](https://profilebehavior.com/images/logos/athletics/wisconsin.avif)![Big Ten Conference](https://profilebehavior.com/images/logos/athletics/big-ten.avif)![Colorado State University](https://profilebehavior.com/images/logos/athletics/colorado-state.avif)![Duquesne University](https://profilebehavior.com/images/logos/athletics/duquesne.avif)![University of Georgia](https://profilebehavior.com/images/logos/athletics/georgia.avif)![Loyola University](https://profilebehavior.com/images/logos/athletics/loyola.avif)![Ohio State University](https://profilebehavior.com/images/logos/athletics/ohio-state.avif)![Purdue University](https://profilebehavior.com/images/logos/athletics/purdue.avif)![Towson University](https://profilebehavior.com/images/logos/athletics/towson.avif)![Big Ten Conference](https://profilebehavior.com/images/logos/athletics/big-ten.avif)![Colorado State University](https://profilebehavior.com/images/logos/athletics/colorado-state.avif)![Duquesne University](https://profilebehavior.com/images/logos/athletics/duquesne.avif)![University of Georgia](https://profilebehavior.com/images/logos/athletics/georgia.avif)![Loyola University](https://profilebehavior.com/images/logos/athletics/loyola.avif)![Ohio State University](https://profilebehavior.com/images/logos/athletics/ohio-state.avif)![Purdue University](https://profilebehavior.com/images/logos/athletics/purdue.avif)![Towson University](https://profilebehavior.com/images/logos/athletics/towson.avif) ## How Elite Programs Build Smarter, Stronger Teams Profile gives programs a structured way to understand their athletes at scale. How teams use Profile: - Evaluate athletes beyond performance metrics - Compare individuals across roles and positions - Generate reports for coaching staff and leadership ### Dallas Cowboys Number of Profiles 913 Profiles Datapoints 41,085 Total Reports Generated 160 Reports ### Reporting2026 Draft Board | 150 Profiles 2026 NFL Draft | 739 Profiles 24-25 Defensive Line | 1 Profiles Coaching Staff | 8 Profiles Executive Staff | 3 Profiles Player Personnel | 10 Profiles Staff - 2024 | 2 Profiles Evaluate ### Develop the athlete behind the player Stats and tape show what an athlete has done. Profile shows how they're wired, so coaches can build a development plan that actually works. Take Action ### Build a championship team culture Profile shows you the personalities, motivations, and styles already in your locker room, so you can shape culture instead of hoping it forms. Recruit / Scout ### Know who you're betting on, before they arrive Whether it's a draft pick or a portal transfer, Profile gives athletic departments the behavioral data to make the highest-stakes people decisions.Playbook AI ## Turn insight into action. Profile's AI turns behavioral data into clear, usable guidance. Ask questions about your athletes, your staff, or your team dynamics and get answers grounded in real data, not guesswork. [**See it in action **](https://next.profilebehavior.com/tour) ## Stronger Athletes. Smarter Coaches. All Season. [**Contact us **](https://profilebehavior.com/contact) - Establish a clear understanding of each athlete before the season begins. Identify communication styles, leadership traits, and potential friction points early so coaches can set expectations and build alignment from day one. Use Profile during onboarding, team meetings, and early development to create a shared foundation across the program. - Keep coaching tailored to each individual under pressure. Profile gives staff a quick reference for how each athlete handles adversity, takes feedback, and recovers from setbacks — so the same speech doesn't land the same way for everyone. Coaches can adjust style by player, week by week, without losing the program's through-line. - Build the program for next year while there's time to be deliberate. Use Profile in exit interviews, individual development plans, transfer-portal decisions, and the incoming recruiting class. Carry the institutional understanding forward instead of starting from scratch each cycle. ## Learn why top-rated teams choose us.