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Read the latest articles and resources from our team of experts, clients, and industry leaders. Stay tuned for the most up to date resources.

Press Release
Product Update

A Platform for Leaders Who Can't Afford to Get People Decisions Wrong

Published on:
Mar 31, 2026

Profile is launching a completely rebuilt behavioral platform that combines our trusted behavioral assessments with Playbook AI, enabling leaders to ask real questions and get answers grounded in behavioral data.

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Playbook is Profile's proprietary AI, embedded directly into the platform
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Article
Competitiveness
Culture

The AI That Helped Build Illinois's First Final Four Team Since 2005

Published on:
Apr 12, 2026
Playbook is Profile's proprietary AI, embedded directly into the platform
Press Release
Product Update

A Platform for Leaders Who Can't Afford to Get People Decisions Wrong

Published on:
Mar 31, 2026
Dallas Cowboys behavioral profiling initiative
Interview
Football
Analytics

A Decade of Profiling America's Team

Published on:
Mar 31, 2026
"Forging Ahead" campaign launched in partnership with Purdue Athletics
Press Release
Leadership
Athletic Department

Forging Ahead Into a Data-Driven Future

Published on:
Mar 31, 2026
Coach
Interview
Competitiveness
Football
Culture

Football's Cultural Pivot

Published on:
Mar 31, 2026
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