Built on trust and experience

We take security, privacy, and data responsibility seriously, so you can focus on making better decisions with your team.

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Experience matters

Purpose-built for TEAMS THAT TAKE DATA SERIOUSLY

FERPA-aligned data handling
Data rights and privacy alignment
Institutional contract experience
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Data protection

All data is encrypted in transit and at rest. We apply strict controls around storage, access, and retention to ensure information is protected at every stage.

Data protection security illustration

Access & permissions

Access is restricted based on role and responsibility. Authentication, permissions, and logging ensure that sensitive data is only available to the right people.

Access and permissions security illustration

Years working with teams

We’ve spent years working directly with teams, coaching leaders, solving communication issues, and helping groups perform under pressure.

Team experience illustration

How trust is engineered into our platform

Profile protects behavioral data through layered authentication, compliance controls, and permission systems designed for institutional environments.

FERPA Compliance

The Family Educational Rights and Privacy Act (FERPA) is a U.S. federal law that protects student education records. It gives students the right to access and control their data and applies to institutions receiving federal funding. Profile supports FERPA-aligned data handling by working directly with institutions, establishing appropriate agreements, and ensuring access and permissions are managed in accordance with institutional requirements.

Data Privacy

We only collect the data necessary to operate the platform and deliver meaningful insights. Data is never sold and is not used for unrelated purposes. Information is stored securely, with clear controls around access, usage, and retention. Users and organizations maintain visibility into how their data is used within the system.

Accessibility

Profile is designed to be usable across a wide range of devices and user needs. We aim to follow modern accessibility standards to ensure the platform is clear, navigable, and usable for all users. We continuously improve accessibility based on feedback, with a focus on readability, interaction clarity, and overall user experience.

How Data Is Handled

Responsible data, by design

From how data is collected to how it’s accessed and used, every step is structured to reduce risk and respect user expectations.

Consent model

Data is collected with clear intent and context. Users and organizations understand what is being gathered, why it’s needed, and how it will be used within the platform.

Role-based access

Access to data is structured around roles and responsibilities. Individuals only see the information relevant to their role, reducing unnecessary exposure.

Data ownership principles

Organizations retain control over their data. Profile does not sell or repurpose data outside the intended use of the platform.

Enterprise-ready infrastructure

From authentication to permissions, every layer is designed to meet the needs of teams operating at scale.

Core infrastructure capabilities

Role-based permissions
Single sign-on (SSO)
Multi-organization support
Enforced multi-factor authentication (MFA)
Enterprise solution feature illustration

Learn why top-rated teams choose us.

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Patricia Rowles

Business Operations Product Manager
at
Ring

Before working with Profile, our training lacked consistency and measurable impact. Their approach changed that. The insights we received were specific, relevant, and highly actionable, and the training itself was one of the best we have implemented. It gave our leaders a stronger understanding of both themselves and the people they manage.

Corporate

Mike Wozniak

Executive Vice President
at
Wintrust Financial

Before we worked with Profile, our team struggled to deliver substantive, effective training for our salespeople. Profile provided a clear framework for selling and the coaching required for each individual sales challenge. These tools truly opened my eyes to behavioral selling.

Finance

Mike Armbrester

Technical Director
at
AJ Foyt Racing

Working with Profile has given us a level of insight we had not seen before. The accuracy of their assessments is incredible. More importantly, the insights are practical and immediately useful. They have helped us better understand how our drivers and team operate, especially under pressure. That clarity has made a real impact on how we approach performance and communication.

Motorsports

Nick Logan

Senior Director of Development
at
Purdue Unversity

Using behavioral data has allowed us to better understand and support individuals across campus, not just in performance, but in how they develop, lead, and succeed over time. This approach has helped us be more intentional in how we invest in people, ensuring we support students and staff in ways that drive long-term outcomes.

Higher Education

Jared Benko

Executive Deputy Athletic Director
at
Auburn University

With revenue shares and NIL investments reaching twenty million dollars plus, we can’t afford to guess. If our coaches don’t know what makes these athletes tick or what motivates them, we’re not doing everything we can. We need to understand exactly what we’re getting and how to develop it. That’s why we use Profile.

Athletics

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Steady & Stable
82%
Goal-oriented
64%
Top Value
Integrity
Archetype
Analyst
86%
Influence
27%
Composure
24%
Creativity
30%
Dominance
52%
Leadership