The Director of Marketing position at Profile, LLC is pivotal in its impact on marketing, product development, and graphic design efforts. This role requires leading the planning, forecasting, and analysis of marketing initiatives. In addition to marketing, you will be directly involved with graphic design and asset creation. This will require you to coordinate projects, act as a liaison between key stakeholders, generate marketing collateral, and ensure marketing goals are reached as defined by leadership.
This position offers remote flexibility.
- A competitive salary of up to $85,000 or based on experience
- Health and dental insurance
- Design and implement comprehensive marketing strategies to create awareness of the company’s products and services.
- Identify opportunities for promotional campaigns such as speaking engagements, trade shows, booster functions, etc.
- With the assistance of our CTO, create and report on the results of marketing campaigns such as Google Ads, backlink generation, interviews, sponsorship placements, print media, social media, events, etc.
- Use graphic design tools to generate sales and marketing collateral.
- Oversee and execute our annual Final Four party and all future events.
- Become a subject matter expert on our software product and consulting services.
- Strategize with leadership to develop new ways to reach consumers and grow the Playbook SaaS business model.
- Regularly update the team about marketing and operations efforts. Do this during our end-of-the-month meeting.
- Work closely with the CTO on marketing and product management and the CEO on operational tasks.
- Occasional travel and training responsibilities may arise.
- Craft comprehensive marketing plans that align with the company's objectives and use data-driven insights to guide strategy adjustments as needed.
- Increase brand awareness and engagement across all platforms. Employ innovative tactics to connect with new audiences and strengthen relationships with existing customers, aiming for measurable improvements in brand loyalty and market share.
- Assist with operations, ensuring that processes are streamlined and resources are optimally allocated. Implement new technologies and methodologies to enhance productivity.
- Regularly evaluate the effectiveness of marketing campaigns and operational processes against key performance indicators and industry benchmarks. Provide detailed reports to leadership and make informed recommendations for future action.
- Strong marketing skills.
- Experience with raster and vector graphic design.
- Proficiency with Photoshop, Illustrator, and InDesign (or equivalent tools such as Affinity products).
- Friendly and approachable demeanor.
- Strong commitment to organizational excellence and service to operational needs.
- Ability to adapt to various environments and expectations.
- Always be enthusiastic about taking on new challenges and growing within the company.
Interested in applying?
To apply, email us with a copy of your resume [email protected]