Job Posting

Director of Marketing & Operations

We're at the forefront of merging leadership development with sports performance and looking for someone with a passion for both. If you have expertise in leadership development, team building, and coaching and can cultivate meaningful relationships, we'd love for you to join our expanding team.

"By obtaining behavioral data on all of our key staff and candidate pools, we’ve been able to form new strategies for team building and recruiting across the entire department. In addition, it helps us with leadership development and career pathway planning."

DeLaina Sarden
DeLaina Sarden
Principal at Parker Excecutive Search

Job Summary

The Director of Marketing & Operations position at Profile, LLC is pivotal in its impact on daily operations, product management, and marketing efforts. This role requires leading the planning, forecasting, and analysis of marketing initiatives. In addition to marketing, you will be directly involved with operations and product management. This will require you to coordinate projects, act as a liaison between key stakeholders, implement processes to improve day-to-day operations, and ensure each department reaches goals set by company leadership.


This position offers remote flexibility.

Compensation and Benefits

  • A competitive salary of up to $85,000 or based on experience
  • Health and dental insurance

Key Responsibilities


  • Design and implement comprehensive marketing strategies to create awareness of the company’s products and services.
  • Identify opportunities for promotional campaigns such as speaking engagements, trade shows, booster functions, etc.
  • With the assistance of our CTO, create and report on the results of marketing campaigns such as Google Ads, backlink generation, interviews, sponsorship placements, print media, social media, events, etc.
  • Oversee and execute our annual Final Four party and all future events.
  • Become a subject matter expert on our software product and consulting services.
  • Strategize with leadership to develop new ways to reach consumers and grow the Playbook SaaS business model.


  • Establish quantitative metrics and standards by which the company’s efficiency can be evaluated.
  • Lead coordination among all departments to produce smoother workflow and more effective business processes.
  • Meet regularly with leadership and create Jira tickets for the entire team.
  • Plan, monitor, and analyze key metrics for day-to-day operations to ensure the timely completion of tasks and goal alignment.
  • Devise strategies to ensure the growth of Playbook and its associated business model.

Team Collaboration

  • Regularly update the team about marketing and operations efforts. Do this during our end-of-the-month meeting.
  • Work closely with the CTO (Dylan) on marketing and product management and the CEO (Chad) on operational tasks.

Additional Responsibilities

  • Occasional travel and training responsibilities may arise.

Goals and Expectations

  • Craft comprehensive marketing plans that align with the company's objectives and use data-driven insights to guide strategy adjustments as needed.
  • Increase brand awareness and engagement across all platforms. Employ innovative tactics to connect with new audiences and strengthen relationships with existing customers, aiming for measurable improvements in brand loyalty and market share.
  • Assist with operations, ensuring that processes are streamlined and resources are optimally allocated. Implement new technologies and methodologies to enhance productivity.
  • Regularly evaluate the effectiveness of marketing campaigns and operational processes against key performance indicators and industry benchmarks. Provide detailed reports to leadership and make informed recommendations for future action.

Soft Skills

  • Friendly and approachable demeanor.
  • Strong commitment to organizational excellence and service to operational needs.
  • Ability to adapt to various environments and expectations.
  • Always be enthusiastic about taking on new challenges and growing within the company.

Interested in applying?

To apply, email us with a copy of your resume [email protected]