Behavioral Strategy

We develop elite teams with behavioral tools.

We specialize in leadership development and organizational excellence through behavioral assessments for athletic teams, global corporations, and higher education institutions.

Trusted by industry leaders
across the country.

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Behavioral Consulting

Elevate your team with behavioral analytics.

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Five assessments to enhance communication.

Our suite of five assessments, DISC, Drive, Core, Focus, and Strengths, is formulated to highlight attributes not visible from the outside, improve leadership, and enhance team dynamics.

Validated Assessments
Our assessments are validated by an independent third-party to ensure they are reliable, accurate, and unbiased.
Content Library
Access to our content library with resources to help you understand and apply the results of your reports.
API Access
Integrate our assessment data into your existing systems with our fully documented JSON API.
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Device Compatibility

Available on every device

Our app is built with mobility in mind, ensuring you can access your data from anywhere.

Available on the App Store
SecurityEnd-to-End Encryption

Best-in-class security

We take security seriously. Our app is built with end-to-end encryption to ensure your data is safe and secure.

Blazing fast performance

We take performance to the next level with a bleeding-edge technology stack and a fanatical focus on speed. Our app is built to be fast and responsive yet stable.

Interactive Data

Experience the power of interactive behavioral data visualization with our graphs.

Comparative Analysis

Make informed decisions with our team summary and comparison reporting features.

In-Depth Reporting

Instantly generate in-depth 20+ page PDF reports for your individual team-members.

Assessment Sessions

Each assessment session is secured with a unique access code and state-of-the-art security.

Data Export

Easily take your data with you by exporting any of your team's data to CSV.

Mobile App

Our app is available on the AppStore providing a seamless experience across all of your devices.

Learn why top-rated teams choose us.

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“Before we worked with Profile, our team struggled to provide substantive and effective training for our people. I've found Profile far superior to other firms due largely to their behavioral and work values technology. The information they provided and the quality of training techniques were a perfect fit for our team needs.”

Mike Wozniak
Executive VP at Wintrust Financial
Purdue Men's Basketball

"Profile's training and systems have paid huge dividends for our team and staff for the past eight seasons. His feedback enables us to communicate more effectively, enhance self-awareness and streamline personnel decisions. They do an incredible job of communicating and explaining how their system can help in so many ways."

Matt Painter - Head Coach
Matt Painter
Head Coach at Purdue University
Texas A&M Women's Basketball

"We have to be able to pivot, be flexible, and bend as the generations come through because they have different learning styles, different motivations, and values. If you're not tapping into those things about the different generations, then you're missing the boat. This is why I use Profile."

Joni Taylor - Head Coach
Joni Taylor
Head Coach at Texas A&M
Rebuilding Camelot
Featured Story

Rebuilding Camelot

Ed Cooley understood why he was ready to leave the literal comforts of home. The easy choice, the obvious choice, was to stay at Providence, in the town where he was raised and amid a community in which he was beloved. He had done the hard part, got the program rolling into an established Big East contender and NCAA Tournament regular, and, on top of that, established an identifiable culture and brand. The Friars, like their coach, had heart, grit, toughness, and an insatiable desire to prove people wrong. Stay, and you have what most people crave - status, stability, and success.

Read more

Football's Cultural Pivot

An interview with Monique Felix at Wisconsin Football discussing the cultural changes slowly emerging in the sport.


Adapting to Unpredictability

An interview with Matt McMahon, the head basketball coach at LSU, discussing the importance of adapting to unpredictability in leadership.

Team Building

The Team Spirit of Individual Success

An interview with Alan Bratton, the head golf coach at Oklahoma State University, discussing the importance of team spirit in individual success.