The behavioral edge behind elite teams.

Profile makes it easy to understand behavior, communicate clearly, and develop leaders.

Playbook insights

Athletics

How do I help Christian recover mentally after back-to-back games?

Archetype
Analyst
Focus
1. Flexibility
78%
2. Organization
81%
3. Communication
43%
4. Understanding
35%
5. Stability
25%
Athletics team member avatarAthletics program overview illustration

Motorsports

Is Chris creating bottlenecks in crew communication?

Archetype
Assessor
Focus
1. Flexibility
50%
2. Organization
93%
3. Communication
68%
4. Understanding
69%
5. Stability
91%
Motorsports team member avatarMotorsports team illustration

Corporate

Does Sarah need more direction, or am I micromanaging them?

Archetype
Driver
Focus
1. Flexibility
34%
2. Organization
66%
3. Communication
72%
4. Understanding
36%
5. Stability
60%
Corporate team member avatarCorporate team illustration
Archetype
Advocate
Focus
Profile Behavior hero analytics graph
1. Flexibility
30%
2. Organization
30%
3. Communication
30%
4. Understanding
30%
5. Stability
30%

Trusted by teams at:

Auburn University
Big 10 Conference
AJ Foyt Racing
Wintrust Financial
US Army
LaSalle
Amazon
Ring
United Imaging
Purdue For Life Foundation
CAA
Nike

Profile is a behavioral system teams use to make better decisions together.

Profile shows you how each person operates, what drives them, and how they respond under pressure.

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Team clarity starts with a simple behavioral assessment.

01

Invite your team to take the assessment

02

Each person completes the
assessment in 15 minutes.

03

Individual profiles are generated
automatically when they finish.

04

Use the platform to understand results and analyze your team.

Playbook AI

Turn insight into action instantly.

Profile’s AI turns behavioral data into clear, usable guidance. Ask questions about your athletes, your staff, or your team dynamics and get answers grounded in real data, not guesswork.

See it in action
Organization
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How do I help Christian recover mentally after back-to-back games?
Christian replays mistakes. He’s mentally reviewing details others forgot. He doesn’t like feeling stuck. Low Stability = restlessness. If recovery feels passive, he gets irritated. Christian wants forward movement. Advancement + Freedom = “What’s next?” mindset, not “Let’s sit in it.”
Athletics
Christian
Is Chris creating bottlenecks in crew communication?
Yes, he can unintentionally create communication bottlenecks. Not from incompetence. From style. Communication = 30 (Low). This is the key risk factor. He will: share only what feels necessary, prefer 1‑on‑1 or written updates, and avoid emotional or reactive exchanges.
Motorsports
Chris
Does Sarah need more direction, or am I micromanaging them?
With Sarah, this isn’t about discipline it’s about channeling energy. What You’re Dealing With: High I (87.5) They’re people-driven, idea-driven, stimulation-driven. If it’s boring or isolated, their brain checks out.
Corporate
Sarah

Built for real team decisions.

Profile gives teams a shared understanding they apply in hiring, coaching, and high-pressure moments.

Team Comparison

See patterns across your team, compare individuals side by side, and understand how behavioral dynamics impact performance.

Interactive Profiles

Access clear, web-based reports that break down behavior, values, and strengths in a format built for real-world use.

Secure by Design

Assessments are delivered through secure magic links, protecting participant data while keeping the experience frictionless.

Works Anywhere

Profile runs seamlessly across devices so leaders and teams can access insight whenever they need it.

Learn why top-rated teams choose us.

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Patricia Rowles

Business Operations Product Manager
at
Ring

Before working with Profile, our training lacked consistency and measurable impact. Their approach changed that. The insights we received were specific, relevant, and highly actionable, and the training itself was one of the best we have implemented. It gave our leaders a stronger understanding of both themselves and the people they manage.

Corporate

Mike Wozniak

Executive Vice President
at
Wintrust Financial

Before we worked with Profile, our team struggled to deliver substantive, effective training for our salespeople. Profile provided a clear framework for selling and the coaching required for each individual sales challenge. These tools truly opened my eyes to behavioral selling.

Finance

Mike Armbrester

Technical Director
at
AJ Foyt Racing

Working with Profile has given us a level of insight we had not seen before. The accuracy of their assessments is incredible. More importantly, the insights are practical and immediately useful. They have helped us better understand how our drivers and team operate, especially under pressure. That clarity has made a real impact on how we approach performance and communication.

Motorsports

Nick Logan

Senior Director of Development
at
Purdue Unversity

Using behavioral data has allowed us to better understand and support individuals across campus, not just in performance, but in how they develop, lead, and succeed over time. This approach has helped us be more intentional in how we invest in people, ensuring we support students and staff in ways that drive long-term outcomes.

Higher Education

Jared Benko

Executive Deputy Athletic Director
at
Auburn University

With revenue shares and NIL investments reaching twenty million dollars plus, we can’t afford to guess. If our coaches don’t know what makes these athletes tick or what motivates them, we’re not doing everything we can. We need to understand exactly what we’re getting and how to develop it. That’s why we use Profile.

Athletics

High Stakes. High Visibility.

In high-performance environments, minor misunderstandings turn into major problems. Profile gives coaches and leaders a shared understanding they can rely on when the pressure is on.

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Steady & Stable
82%
Goal-oriented
64%
Top Value
Integrity
Archetype
Analyst
86%
Influence
27%
Composure
24%
Creativity
30%
Dominance
52%
Leadership