The behavioral edge behind elite teams.

Profile makes it easy to understand behavior, communicate clearly, and develop leaders.

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Animated preview of the Profile dashboard.

Trusted by teams at:

AmazonRingUnited ImagingPurdue For Life FoundationCAANikeAuburn UniversityBig TenWintrustAJ Foyt RacingPurdue UniversityArmyLa Salle University

Profile is a behavioral system teams use to make better decisions together.

Profile shows you how each person operates, what drives them, and how they respond under pressure.

Profile dashboard showing a softball player with behavioral metrics — leadership, dominance, creativity, archetype, and top value chips

Team clarity starts with a simple behavioral assessment.

Invite your team to take the assessment.

Each person completes the assessment in 15 minutes.

Individual profiles are generated when they finish.

Use the platform to analyze your team.

Playbook AI

Turn insight into action.

Profile's AI turns behavioral data into clear, usable guidance. Ask questions about your athletes, your staff, or your team dynamics and get answers grounded in real data, not guesswork.

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Built for real team decisions.

Profile gives teams a shared understanding they apply in hiring, coaching, and high-pressure moments.

Team Comparison

See patterns across your team, compare individuals side by side, and understand how behavioral dynamics impact performance.

Interactive Profiles

Access clear, web-based reports that break down behavior, values, and strengths in a format built for real-world use.

Secure by Design

Assessments are delivered through secure magic links, protecting participant data while keeping the experience frictionless.

Works Anywhere

Profile runs seamlessly across devices so leaders and teams can access insight whenever they need it.

Learn why top-rated teams choose us.

Ring video doorbellRing
Patricia Rowles
Business Operations Product Manager at Ring

Before working with Profile, our training lacked consistency and measurable impact. Their approach changed that. The insights we received were specific, relevant, and highly actionable, and the training itself was one of the best we have implemented. It gave our leaders a stronger understanding of both themselves and the people they manage.

AJ Foyt RacingAJ Foyt Racing
Mike Armbrester
Technical Director at AJ Foyt Racing

Working with Profile has given us a level of insight we had not seen before. The accuracy of their assessments is incredible. More importantly, the insights are practical and immediately useful. They have helped us better understand how our drivers and team operate, especially under pressure. That clarity has made a real impact on how we approach performance and communication.

Purdue UniversityPurdue University
Nick Logan
Senior Director of Development at Purdue Unversity

Using behavioral data has allowed us to better understand and support individuals across campus, not just in performance, but in how they develop, lead, and succeed over time. This approach has helped us be more intentional in how we invest in people, ensuring we support students and staff in ways that drive long-term outcomes.

Auburn AthleticsAuburn University
Jared Benko
Executive Deputy Athletic Director at Auburn University

With revenue shares and NIL investments reaching twenty million dollars plus, we can’t afford to guess. If our coaches don’t know what makes these athletes tick or what motivates them, we’re not doing everything we can. We need to understand exactly what we’re getting and how to develop it. That’s why we use Profile.

WintrustWintrust
Mike Wozniak
Executive Vice President at Wintrust Financial

Before we worked with Profile, our team struggled to deliver substantive, effective training for our salespeople. Profile provided a clear framework for selling and the coaching required for each individual sales challenge. These tools truly opened my eyes to behavioral selling.

High Stakes.
High Visibility.

In high-performance environments, minor misunderstandings turn into major problems. Profile gives coaches and leaders a shared understanding they can rely on when the pressure is on.

Integrations

Endless possibilities.

Access your Profile data inside the AI platform you already use. Profile's agent tools let ChatGPT, Claude, Gemini, and the rest pull real behavioral insight on your team, right in the chat.

ChatGPT
Claude
Perplexity
Microsoft Copilot
Grok
GitHub Copilot
Google Gemini
Mistral Le Chat
®

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Develop a winning culture.
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